Our story

Health Made Easy Group is the leading distributor of health foods and nutritional products in the UK. The company has helped pioneer a number of healthy eating trends, including freefrom and vegan foods and continues to influence trade and consumers.

The core business of Tree of Life Ltd was acquired in 2011 from a large Dutch conglomerate, and today supplies healthy ingredient products, providing a comprehensive choice of brands. The turnover has more than tripled in just eight years to over £100 million in an exciting spike of growth.

This expansion has come from the organic growth of our core business in addition to acquisitions. Over the past 18 months we have added three companies to our group:

  • Higher Nature, a leading vitamins, minerals and supplements brand
  • Peppersmith, a healthy confectionery brand
  • The Health Store, a major health foods distributor

Higher Nature is a recognised brand for ethical research and effective delivery and originated in 1994. New products are also a key feature, including the recently launched CBD oil and a soon to be launched skincare range.

Peppersmith includes a sugar-free range of chewing gum and mints using Xylitol, good for gums and teeth, and which has recently been relaunched using plastic-free packaging.

The Health Store was third in size in our sector and as we were number one, we have extended our leverage and obtained operating synergies to provide increased efficiencies and to become as cost-effective as possible.

By occupying more of the market, we now have further opportunities to promote healthy lifestyles and develop our profile through more extensive use of our range of brochures